Creative Art Director Patrick Hampel and fashion Designer Daniela Liedtke unite for an illuminating project.
C H E E K Y U N I T E D is the joint pop-up label of designer Daniela Liedtke and designer Patrick Hampel. After working together successfully at Fashion Week Nuremberg presenting Daniela's LED fashion collection "Luminous" the two decided to launch another joint project.
Combining their passion for fashion, they bring together modern hand fans and illuminated outfits: The hand fans from Patrick's brand FRECHER FÄCHER® - the first hand fan brand in Germany - and Daniela's light costumes become one presenting each other at the Milan Fashion Week on the 22 September 2024. Milan here we come!
Updates can be found on Instagram: Daniela Liedtke & FRECHER FÄCHER®
Fashion Designer Daniela Liedtke creates LED-outfits for FRECHER FÄCHER®.
Daniela Liedtke has been creating fashion worlds in Germany and Spain since 1997. She customises outfits for events, trade fair appearances, promotional campaigns, advertising, dance and theatre. Daniela designs very independent fashion but also corporate ones.
In recent years, she has focussed intensively on illuminated clothing creating first own collections, such as "Luminous", where the focus is on glowing magical dresses from which countless soap bubbles rise up as if by magic.
Daniela is currently designing a new promotional LED-collection for the FRECHER FÄCHER® label: Extravagant outfits are manufactured to match the design of the brand and their products. Together with the cheeky hand fans by designer Patrick Hampel, these will be presented at Milan Fashion Week under their joint pop-up label called C H E E K Y U N I T E D .
Patrick is a passionate graphic designer and freelance creative director who has already been able to connect people and brands with his ideas in many national and international advertising campaigns. He is all about ideas that inspire and evoke a "WOOHOO!" feeling. And that's exactly what the first German hand fan brand FRECHER FÄCHER® did right from the start: imaginative patterns, colourful pictures and funny illustrations - FRECHER FÄCHER® brings a breath of fresh air to the world of hand fans.
"Daniela is the perfect partner for taking our brand to a new level. We have already worked together successfully and her ideas always get us more attention, which we definitely want!"
Patrick Hampel, FRECHER FÄCHER®
"Collaborations with other artists, tailors or choreographers have always increased my creativity – and I just love Patrick's hand fans."
Daniela Liedtke, Fashion Designer
F R E C H E R F Ä C H E R ®:
Daniela Liedtke:
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